​​​​​​​Hello, I'm Rubén Herrero and Flying Coconut Ltd is my company, a design consultancy (single-person corporation). 

I'm a senior designer with extensive practical background in interactive ads and video animation. Enthusiastic and committed to increase efficiency by improving workflows, aiding teams’ communication and setting up design systems with an overall focus on results. 

I love concept generation and exploring new (design) technologies that have potential for design applications. Always eager to learn new skills and share my knowledge by keeping up-to-date with industry trends, leading workshops and mentoring peers.