A campaign of ad units bringing together character animations with key messages.
Includes a showcase of the movies available on 20th Century Fox's ‘Movies on the Road’.
● Creative Agency: Mozoo
● Media Agency: Mindshare
● Client: 20th Century Fox
● Environment: web
● Campaign objective: Engagement, brand awareness and CTR.
● Formats: Smartphone and tablet interscroller (video and interactive gallery), Smartphone Expandable Banner (animation, video and interactive gallery), Smartphone Paralayer (scrolling animation, video and interactive gallery).
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
⇒ My role: Concept, UI design & ad units building (Except Paralayer format coding, implemented by Mozoo Tech Team).
SMARTPHONE & TABLET INTERSCROLLER