YOPLAIT'S FRUBES "TRY ME FROZEN" (Proposal. 2017)
The idea behind the campaign is that ‘Frubes’ are now encouraging users to consume their product in a different way; frozen. Using a more interactive approach to illustrate this, the concept is for the user to physically freeze the product by blowing through the microphone and subsequently watching the product freeze.
● Creative Agency: Mozoo
● Media Agency: Mindshare
● Client: Yoplait
● Environment: web
● Campaign objective: Engagement & brand awareness.
● Format: Smartphone interstitial (interactive mic feature)
⇒ My role: Concept, UI design & ad unit building