NEW LOOK 'PARTY READY' (2016)
A mobile campaign for New Look creating awareness of their new range among core audiences.

We began with multi-functioning ad units opening with an eye-catching video. Then, an interactive catalogue enables the user to swipe through products that were displayed based on bestsellers and the user’s prior behaviour.

● Company: Mozoo
● Agency: Zenith Media
● Client: New Look

● Environment: web
● Campaign objective:  ​Push products, reach, traffic to site​.
● Format: Smartphone and tablet interstitial (vertical video + mix & match)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)

★ Awards: Shortlisted for 'Campaign of the Year' and 'Brand Awareness Mobile Campaign' (The Drum Marketing/Moma Awards 2017)
⇒ My role: Concept, storyboarding & ad units building.
NEW LOOK 'FESTIVAL' (2017)
Based on the 2016 campaign, New Look wanted to continue highlighting their products in an impactful and interactive way. These ad units start with a full-screen vertical video (auto-played) that becomes a half-screen video plus a product carousel. This concept tries to achieve New Look’s KPIs of VCR and ETR.  This is done by mixing the video with the interactive gallery and providing good UX and engagement.

● Company: Mozoo
● Agency: Zenith Media
● Client: New Look

● Environment: web
● Campaign objective:  ​Push products, reach, traffic to site​.
● Format: Smartphone and tablet interstitial (vertical video + mix & match)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)

⇒ My role: Concept, storyboarding & ad units building.

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