A mobile campaign for Merlin Entertainment's Sea-Life to raise brand awareness among their core audience.
We created a minigame where the user is encouraged to enter the world of 'Ocean Invaders' by helping a jellyfish eat fish and avoid predators.
If the user moves the smartphone, gyroscope features (in jellyfish) are incorporated to emulate floating behaviour.
● Creative Agency: Mozoo
● Media Agency: Mediacom
● Client: Sea-Life (Merlin Entertainments)
● Environment: web
● Campaign objective: Engagement and brand awareness.
● Format: Smartphone interstitial (Animation+Gyroscope and Minigame)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
⇒ My role: Concept, storyboarding & ad unit building (minigame from template.)