'Help them do their business' WaterAid (2016)
This mobile campaign ties in with television and cinema adverts promoting WaterAid’s sanitation initiatives.
I created an engaging ad unit that starts with a full-screen video to introduce the story and finishes with a mini-game, where the user is encouraged to 'create their own toilet'.

● Company: Mozoo
● Agency: MC&C
● Client: WaterAid

● Environment: web
● Campaign objective: Engagement, brand awareness.
● Format: Smartphone interstitial (vertical video and minigame)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad unit)

⇒ My role: Concept, bespoke assets illustration, UI design and ad unit building.

'Rain for Good' WaterAid (2016) 
When WaterAid launched a new TV advertising campaign ‘Rain for Good’, they were face with new challenges in engaging with their core audience and creating valuable interactions on mobile.

I designed and built a format that used both dynamic video and interactive gaming to create emotional interactions with users through a fully-immersive experience.

● Company: Mozoo
● Agency: MC&C
● Client: WaterAid

● Environment: web
● Campaign objective: Engagement, brand awareness, video completion.
● Format: Smartphone and tablet interstitial (video and interactive 360º)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad unit)

★ Awards: Shortlisted for 'Campaign of the Year' & "Brand Awareness Mobile Campaign" (The Drum Marketing/Moma Awards 2017)
⇒ My role: Concept, storyboarding, UI design and ad unit building (except coding, by Mozoo Tech Team).

'Every Drop Counts' WaterAid (2017) 
A 360 campaign proposal to WaterAid on how to encourage people to donate at live events. The ad unit would have a streaming video that shows a live donation event. The user would be able to donate from the ad unit and watch how their donation 'counts' in the event.

● Company: Mozoo
● Agency: MC&C
● Client: WaterAid

● Environment: web
● Campaign objective: Engagement, brand awareness, video completion.
● Format: Smartphone and tablet interstitial (streaming video, live map, interactive using mic)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad unit)

⇒ My role: Concept and UI design (in collaboration with Mozoo Studio)

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